What is OPTIONS Marketing?

By understanding their market a successful business develops their customer base through a combination of growth and retention of existing customers.

Marketing in OPTIONS is the management of activities to:

• Generate sales enquiries and orders.

• Define the commercial rules for marketing campaigns.

• Develop long term customer relationships.

OPTIONS Marketing Summary

• OPTIONS Marketing Campaigns encompass the definition of catalogues, sources, pricing, promotions, discounts, postage and handling and other financial data appropriate to the target market sector.

Demographics

• OPTIONS demographics, are user defined questions and answer formats linked to catalogues and sources to enable users to collect additional data for use in subsequent marketing campaigns.

• The use of OPTIONS Demographics further enhances the refinement of effective marketing and merchandising decisions.

System Tracking of Sales and Enquiries

• OPTIONS system tracking of sales and enquiries gives precise feedback on campaign effectiveness, facilitating the refinement of subsequent marketing activities to increase the return on the marketing investment.

List Management

• OPTIONS List Management enables users to select customers for targeted marketing activities derived by combinations of customer profiles, sales history, products purchased, previous list constructions etc. OPTIONS List Management also offers inclusion and exclusion selection parameters.

• Extraction of statistics and trial list production are used for forecasting purposes.

• Mailing choices include by percentage of list, and 1 in ‘n’ extraction.

OPTIONS Marketing – Related Additional Modules

Please see:

• OPTIONS Continuities

• OPTIONS Loyalty Schemes

• OPTIONS Subscriptions

 

If you would like further information about OPTIONS, or would like to discuss your system requirements with one of our business consultants, please go to Contact Options.