Options understands that the key to an effective marketing campaign is information that can be used with a targeted approach.
Options has an inbuilt list generation facility that allows you to create a .csv file by selecting the criteria by which you wish to target your customer base.
This criteria can include combining customer profiles, historical trading patterns or other information that you have captured as part of the order taking process.
Once the list has been defined then it can then be saved and used to extract records multiple times.
Options has a wide range of discounts and promotions available that can be applied at various levels.
Postage/Delivery charges can also be used as a marketing tool and in Options you are able to structure these according to the value of the order.