OPTIONS Mail Order integration with the user’s
website is a two-way communication facilitating order taking, catalogue requests, fulfilment and customer
services for the ecommerce sales channel.
Integration is effected through real-time Web Services, or alternatively, periodic
information exchanges timed to reflect the user’s specific trading patterns.
Web Services are used where the operating company wants a single centralised control
of data and business rules, which are maintained in the OPTIONS
Mail Order system.